SANDY LIANG - Niche Fragrance Packaging Design(2023)

OBJECTIVE
Create a new fragrance for an existing brand.

PRODUCT DETAILS

These two fragrances are named Live Deliciously and Live Dangerously. Live Deliciously is designed to embody the whimsical innocence of girlhood, and Live Dangerously to embody a girl scorned.

The primary packaging bottle is made of glass. The top of the fragrance bottle for Live Deliciously is a powdery pink porcelain rose designed to resemble the delicacy and fragility of the fragrance. The top of Live Dangerously is a deep red aluminum rose designed to represent the sharp edges of what this fragrance aims to represent. Both caps are finished with a ribbon bow which is an essential element of the brand. The spray system is designed to look like the stem of the rose cap.

The limited edition secondary packaging was designed to be a luxurious collectible item. The base is made of aluminum and the top of the glass is made with an aluminum handle. The secondary packaging is designed to compliment the primary packaging, presenting the fragrances as two contrasting options that align with who you chose to be in that day. The packaging is finished with a branded hangtag. The secondary packaging elegantly displays the fragrances, letting them stand as works of art on your vanity.